A significant part of Trump’s base is taking the culture war to subterranean depths of absurdity.
An innocuous ad by Budweiser was released for the Super Bowl. It’s a well done piece of mini-cinema—featuring the young German immigrant Adolphus Busch struggling through his early days in America. He survives a steamboat fire, trudges through swamps, and is greeted with “You don’t look like you’re from around here.” and “Go back home.” He finally meets Eberhard Anheuser in St. Louis and shows him plans for a new beer.
The ad might lack historical accuracy (Busch bought Budweiser from his friend, Carl Conrad), but it captures the anti-German sentiment of mid-19th century America, where a large influx of immigrants clashed with native-born Americans. It was one factor in anti-alcohol fervor (Germans loved their beer halls) that eventually led to the Prohibition.
Fast-forward to the 21st century, and another wave of anti-immigrant hysteria is taken advantage of by demagogue Donald Trump. This ad is airing shortly after Trump’s draconian anti-refugee executive order. Their sensitivity antennas up, Trump supporters are triggered by any perceived liberal bias in the media. So naturally, the ad sent them into a tailspin, with #BoycottBudweiser trending Sunday.
Budweiser denies any political intent in the ad, but the Trumpkins reaction reveals the absurdity of their fervent anti-immigrant stance. That the triggering comes from a commercial about a German immigrant is especially hilarious, considering Trump’s own grandfather—Friedrich Drumpf—traveled to New York from Germany as 16.
Some Trumpkins on Twitter remarked that the ad suggested a false equivalency between German immigrants and the immigrants targeted by the executive order—which are from majority Muslim countries (their obvious xenophobia rears its ugly head here). But by that logic, they need to also toss iPhones or any other Apple products they may own—Steve Jobs was the son of a Syrian immigrant (one of the countries listed in Trump’s ban).
Steve Jobs father was from Syria….
Please choose wisely on who to keep out https://t.co/mAp6U9uNRa
— Jerry Durham (@Jerry_DurhamPT) January 25, 2017
But as anyone who’s had a debate with a hardcore Trumpkin online already knows, Trumpism is impervious to logical argument—the lizard brain rules. Here’s some responses to the Budweiser commercial:
— Bobbie Bonner (@inspiredbymarie) January 31, 2017
— Kathy Pierce (@pierce_khh) February 1, 2017
— Transformation… (@JoJoSmiths) February 1, 2017
— DISABLED VETERANS (@DisabledVetsCPX) February 1, 2017
And the reaction to the reaction:
I think if every major food and restaurant brand ran a pro-immigration add, we could starve the alt-right into extinction. #BoycottBudweiser
— Mark S. Novak (@Marknovakusa) February 5, 2017
Soon trump supporters will run out of food and drink options.May I suggest some Flint tap water?#BoycottBudweiser
— SEE YOU IN COURT (@vicsepulveda) February 5, 2017
If you #BoycottBudweiser because the founder was an immigrant…
Don't forget to boycott your ancestors too.
— Mike Kelly (@MistahJ1307) February 5, 2017
— Richard Plummer (@arekaypee2) February 5, 2017
Oh yeah, let’s get the last vestige of the #NeverTrump right’s reaction:
— Evan McMullin (@Evan_McMullin) February 5, 2017
And though my beer preference is more the commie and Mexican variety, I hand this one to Budweiser. Their commercial communicates in words and pictures the best part of the American experiment (even if they’re doing it in service of capitalism). Let’s use the power of words and pictures to do the same for the left, eh?
This Bud’s for the Revolution!